"Grey Aviary is a new public relations and media agency. Concentrating on the fashion, film, art, and design industries the company is Melbourne-based with an international focus. Grey refers to the unexplored areas of fashion and aviary refers to house, a place of nurturing, freedom and flight.
A corporate identity comprising of a brand image, typography and irregular printed formats.
Aligning with new directions in contemporary culture, where the ugly becomes beautiful and the disgarded is reused, eight compressed metal radiators were used to construct an abstract aviary form.The brand image was combined with origami folds and anonymous typography. High and low finishes were juxtaposed to create a contrasting aesthetic."
Aligning with new directions in contemporary culture, where the ugly becomes beautiful and the disgarded is reused, eight compressed metal radiators were used to construct an abstract aviary form.The brand image was combined with origami folds and anonymous typography. High and low finishes were juxtaposed to create a contrasting aesthetic."
Site from http://www.co-oponline.net.au/work.php
This image of compressed metal objects drew my attention due to its contrasting texture. I like the way this discarded materials are given life and beauty through unique construction methods and tesxtures such as origami folds and combination of roughness smoothness
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